If you are a budding tattoo artist, then there will come a point, or perhaps there already has, when you will want to move on from working in someone else's shop, and you will want to set up one of your own, although working for a while in your local established tattoo shop is vital to build up the necessary skills and confidence to make it on your own.
Once you have decided to go it alone, you will need to find premises, as well as equipping it with the best equipment that you can afford. There is much more to running a business than this however, you will need to conduct sufficient marketing to ensure that you receive ample new customers through the door, as well as keeping control of your costs and managing your books.
Ensuring that you pay equal attention to each aspect of your business can be tricky, especially when you first start. If you dont like bookkeeping for instance then it can be easy to let the books pile up as you ignore them for longer and longer, but if this happens you will not know what sort of state your business is in financially.
There are only 5 numbers that you can affect in order to improve your business, they are; volume of leads, number of conversions into sales, number of transactions, average sale price, gross margin %. These are the only numbers that matter to you as a business owner. You can only get more people as potential customers, then you can convert more of them into customers, then you can sell more to them (more tattoos).
You should look beyond the service your business provides and the actual operations you carry out and look to the overall health of your business. Making the investment to buy the highest quality equipment you can possibly afford will improve not only the operations you carry out with that equipment, but it will also mean that it will be far longer before you have to re-buy equipment as the higher quality stuff will be far more durable.
Once you have decided to go it alone, you will need to find premises, as well as equipping it with the best equipment that you can afford. There is much more to running a business than this however, you will need to conduct sufficient marketing to ensure that you receive ample new customers through the door, as well as keeping control of your costs and managing your books.
Ensuring that you pay equal attention to each aspect of your business can be tricky, especially when you first start. If you dont like bookkeeping for instance then it can be easy to let the books pile up as you ignore them for longer and longer, but if this happens you will not know what sort of state your business is in financially.
There are only 5 numbers that you can affect in order to improve your business, they are; volume of leads, number of conversions into sales, number of transactions, average sale price, gross margin %. These are the only numbers that matter to you as a business owner. You can only get more people as potential customers, then you can convert more of them into customers, then you can sell more to them (more tattoos).
You should look beyond the service your business provides and the actual operations you carry out and look to the overall health of your business. Making the investment to buy the highest quality equipment you can possibly afford will improve not only the operations you carry out with that equipment, but it will also mean that it will be far longer before you have to re-buy equipment as the higher quality stuff will be far more durable.
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